National Elecronics

We are a team dedicated to providing exceptional products and services to our customers. With a focus on quality, innovation, and customer satisfaction, we strive to exceed expectations and be a trusted partner in our customers’ success.

Our company is committed to delivering high-quality products and services that meet the needs of our customers. 


National Electronics, a subsidiary of Safa Group, is a leading market player in the electronics and cooling systems industry. Based in Mogadishu, Somalia, we are proud to be appointed agents for renowned international brands such as;

  • LG Electronics
  • Super General
  • GROUPSEB (Moulinex Brand)
  • Tefal Brand
Our manufacturers offer a wide range of state-of-the-art home appliances and electronics that incorporate the latest efficient technologies and rigorous quality control processes.




To provide quality products and services that exceed the expectations of our esteemed customers


Our mission is to improve the life of the Somali people. We meet every day needs for electronics, home appliances and air conditioners with brands that help people look good, feel good and get more out of life

Core Values

At our company, we prioritize treating our customers with the utmost respect and trust. We foster growth by embracing creativity, invention, and innovation in all that we do.